In 2020 I began sharing vegan recipes and food photography on Instagram, but I wanted to contribute more to my local community. I started “Vegan in Regensburg” on Instagram to help people discover vegan-friendly foodspots in the area. After moving to Graz, I started “Vegan in Graz”, growing the account to 3.5K followers. With relocating to Munich, I created “Vegan in MUC”, which reached 6K followers within 10 months by using the learnings from the past years and improving my social media strategy. Through engaging short-form videos, I showcase vegan food spots, new openings and contribute to the local vegan community.

Vegan in …